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Managing Electronic Media: Making, Marketing, and Moving Digital Content

Joan Van Tassel, Lisa Poe-Howfield




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 | #625302 in Books |  Van Tassel Joan Poe Howfield Lisa |  2010-03-05 | Original language:English | PDF # 1 |  9.25 x.88 x7.52l,2.21 | File type: PDF | 432 pages

 | Managing Electronic Media Making Marketing and Moving Digital Content

||0 of 1 people found the following review helpful.| great|By Michele Therrien|loved the text! Very easy to comprehend and user friendly. The text also provided a great wealth of information to students and readers alike.|0 of 0 people found the following review helpful.| Nontechnical book- crashcourse for business & marketing beginners|By Bugs|This book is not a technical book -|About the Author|Joan Van Tassel, Ph.D., is an Associate Professor at National University. She was an award-winning television producer for ten years, wrote on technology and technology management for The Hollywood Reporter, and consulted with major companies on

Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a converged environment, rather than in separate silos of activity.

Managing Electronic Media lays...

You can specify the type of files you want, for your device.Managing Electronic Media: Making, Marketing, and Moving Digital Content   |  Joan Van Tassel, Lisa Poe-Howfield. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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